intro into research methods

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primary data
information collected by sociologists for their own purpose e.g. social surveys (questionaire or interview), participant observation and experiments (field and the comparative method)
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advantage of primary data
precise information specific to hypothesis, dont need to worry about credibility or whether its outdated
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disadvantages of primary data
time consuming, costly, may require training and special skills
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secondary data
data that has been collected by somebody else for their own purposes e.g. official stats and documents
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advantage of secondary data
quick, cheap, doesnt require training or specific skills
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disadvantages of secondary data
not collected for
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Other cards in this set

Card 2

Front

precise information specific to hypothesis, dont need to worry about credibility or whether its outdated

Back

advantage of primary data

Card 3

Front

time consuming, costly, may require training and special skills

Back

Preview of the back of card 3

Card 4

Front

data that has been collected by somebody else for their own purposes e.g. official stats and documents

Back

Preview of the back of card 4

Card 5

Front

quick, cheap, doesnt require training or specific skills

Back

Preview of the back of card 5
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