INTERNATIONAL MARKETING

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Define international marketing
Establishing manufacturing facilities and coordinating marketing strategies across the globe
1 of 5
Give 6 reasons why a business may want to do international marketing
Easier distribution, cheaper labour, less competition, taxes, increase market share, increase population, increase recognition, gap in the market
2 of 5
Give 7 methods of international marketing
Online, strategic alliance, franchise, merge, takeover, factories and stores, exporting
3 of 5
Give 10 factors which should be considered when doing international marketing
Law, currency, language, area, exchange rates, prices, recruitment, cost, competition, trends, demographics, promotion, culture, distribution
4 of 5
Give 7 drawbacks of international marketing
values, economy, language, laws, names, brand loyalty, research
5 of 5

Other cards in this set

Card 2

Front

Give 6 reasons why a business may want to do international marketing

Back

Easier distribution, cheaper labour, less competition, taxes, increase market share, increase population, increase recognition, gap in the market

Card 3

Front

Give 7 methods of international marketing

Back

Preview of the front of card 3

Card 4

Front

Give 10 factors which should be considered when doing international marketing

Back

Preview of the front of card 4

Card 5

Front

Give 7 drawbacks of international marketing

Back

Preview of the front of card 5

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