INTERNATIONAL MARKETING 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 29-01-14 12:43 Define international marketing Establishing manufacturing facilities and coordinating marketing strategies across the globe 1 of 5 Give 6 reasons why a business may want to do international marketing Easier distribution, cheaper labour, less competition, taxes, increase market share, increase population, increase recognition, gap in the market 2 of 5 Give 7 methods of international marketing Online, strategic alliance, franchise, merge, takeover, factories and stores, exporting 3 of 5 Give 10 factors which should be considered when doing international marketing Law, currency, language, area, exchange rates, prices, recruitment, cost, competition, trends, demographics, promotion, culture, distribution 4 of 5 Give 7 drawbacks of international marketing values, economy, language, laws, names, brand loyalty, research 5 of 5
Comments
No comments have yet been made