International Communication

HideShow resource information
Marketing communication process (7)
Sender (encodes), msg, msg channel, receiver (decodes), communication outcome, feedback, noise
1 of 8
Planning promotional campaigns (4)
Target audience Campaign Objectives Budget, strategy, message, approach, Gauge effectiveness
2 of 8
Cause-related marketing
mktg approach linked with a cause
3 of 8
Corporate image advertising
traditional, tactical & local advertising effort
4 of 8
Budget
control mechanism; linked to objectives
5 of 8
Major factors determining the choice of the media vehicles to be used are (3):
– Availability of media in a given market – Product or service – Media habits of the intended audience
6 of 8
Creative strategy
developing the creative message
7 of 8
Measures of success for promo campaigns (5)
Sales, awareness/recall, executive judgment/intention to buy, profitability, coupon return
8 of 8

Other cards in this set

Card 2

Front

Planning promotional campaigns (4)

Back

Target audience Campaign Objectives Budget, strategy, message, approach, Gauge effectiveness

Card 3

Front

Cause-related marketing

Back

Preview of the front of card 3

Card 4

Front

Corporate image advertising

Back

Preview of the front of card 4

Card 5

Front

Budget

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Marketing resources:

See all Marketing resources »See all International Communication resources »