INFO 2 Topic 2: Information

Created by: TinaCoolBeansSarg
Created on: 21-09-14 11:39

Accurate

Information can be used for either marketing or decision making within organisations, but in each case it needs to be precise, correct, truthful.

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Credit card statements must have the correct interest rate applied to a customers credit card balance, otherwise customers will complain and the card company can be prosecuted.

Relevant

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Information should be appropriate and concise; if the user has more information than they actually need they are wasting storage space and may also get confused by considering additional irrelevant facts in their decision making.

If a supermarket is planning to build a new store they would be interested in facts in size of population, rival supermarkets and availability of sites to build on. Information on nearby bars/restaurants is irrelevant to their decision making.

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Up to date:

Information needs to be accurate and current when it is presented.

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For example, trying to promote a tourist destination that uses statistics from 2001 would be unsuccessful, as a lot could have changed since then.

Complete

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Information needs to have all the essential details needed for a task.

To promote a particular event or product, mail shots are used as part of a marketing campaign. It is not likely to yield success if the name of the person at the address is "unknown"; mailing letters to the "occupier" normally end up in the bin!

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Understandable

If information is received in report for, it is important it is understandable to read.

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Companies considering entering into eCommerce, may pay a website designer to investigate their options and send a written report based on their findings. An organisation may struggle to make decisions, if the report consists of complicated jargon!

Timely

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It is essential that information is presented when it is needed, particularly if important decisions need to be made, the information should be on hand to do so.

If a company is planning to relocate to a new area, they may ask their staff to research current transport links - its crucial that this information is on hand to ensure the correct decision is made.

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Other cards in this set

Card 2

Front

Credit card statements must have the correct interest rate applied to a customers credit card balance, otherwise customers will complain and the card company can be prosecuted.

Back

Relevant

Card 3

Front

Back

Card 4

Front

Up to date:

Back

Card 5

Front

For example, trying to promote a tourist destination that uses statistics from 2001 would be unsuccessful, as a lot could have changed since then.

Back

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INFO 2 Topic 2: Information