1. human capital (3million english speaking grads 2. strong communication networks 3. low labour costs
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how has india's service sector grown?
local companies supply the outsourcing needs of west TNC's
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how did they know what the west wanted?
1990's a period of migration from india to USA the grads picked up knowledge of the west and returned to india and undercut the west competition with cheap labour costs
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wage costs?
avg UK call centre wage £12,000, india £1,200 - KPMG
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