IGCSE Business Studies section 4: Marketing quiz

A quiz based on topics covered in the marketing section.

  • Created by: Nut
  • Created on: 14-03-13 15:23
What is the first stage in the product life cycle?
Research and development
1 of 4
Name one below-the-line promotion method.
Loyalty cards
2 of 4
Products with high market share and high market growth belongs to what category in the Boston Matrix?
Stars
3 of 4
Name a type of market research that involves gathering data that does not already exist.
Primary research
4 of 4

Other cards in this set

Card 2

Front

Name one below-the-line promotion method.

Back

Loyalty cards

Card 3

Front

Products with high market share and high market growth belongs to what category in the Boston Matrix?

Back

Preview of the front of card 3

Card 4

Front

Name a type of market research that involves gathering data that does not already exist.

Back

Preview of the front of card 4

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