Ideology & Key Concepts of representation 0.0 / 5 ? Media StudiesIdeologyASWJEC Created by: lauranicole1002Created on: 02-05-14 15:50 The Conservative political ideology Right Wing 1 of 22 The Labour political ideology Left Wing 2 of 22 Men are the dominant gender Patriarchy 3 of 22 The point of view of the producer is the... dominant ideology 4 of 22 White people are more important than black people White Supremacy 5 of 22 Equality between men and women Feminism 6 of 22 The hyperbolic representation of males Hypermasculinity 7 of 22 Sexual discrimination against women Misogyny 8 of 22 Sexual discrimination against men Misandry 9 of 22 The focus on phallic objects Phallocentrism 10 of 22 Generalisation made about people Stereotype 11 of 22 A universal type of character Archetype 12 of 22 Two opposing forces Binary opposition 13 of 22 When something challenges audience's expectations Subversion 14 of 22 Over-exaggerated form of editorial bias Sensationalism 15 of 22 Newspapers exaggerating events Tabloidisation 16 of 22 Irrational fear of Muslims Islamophobia 17 of 22 Negative representation of something causes this moral panic 18 of 22 Misleading or bias information presented as fact Propaganda 19 of 22 When a media text focuses on one particular ethnic group Ethnocentrism 20 of 22 When one text references another Intertextuality 21 of 22 When media texts can be interpreted in different ways Polysemic 22 of 22
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