Identities key terms

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Protagonist
main good guy
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Antagonsit
Main bad guy
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Audience
the people who view the product
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Genre
the style of product
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Narraive
The way in which the story flows
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Representaton
The way in which something is shown
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insitutions
an orgonisation founded for a religious, educational, proffesional or social purpose
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semiotics
the study of sighns and symbols and thir use or interpretation
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postmodernism
focuses on the diverse world of media that exists now, choice, equality, individualism
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femensim
equal rights towards men and women
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ethnicity
the equality between religions
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globalisation
when the world bcomes more interconected
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mise en scene
everything in the shot
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composing/framing
how the elements of the scene or frame are orgonised
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non diegetic sond
characers cant hear it
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digetic sound
characters can hear it
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symbol
the immage doesnt resemble the meaning
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icon
the immage/word is percieved as resembeling or imitating the meaning
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ident
an identity of a charcater
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sighnifier
a physical object e.g. sound, printed word, immage, smell
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signified
meaning conveyed by the signifier
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parody
takes a genre or silm and subverts it eggagerating some of the codes and conventions
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pastiche
weves elements of one genre into another
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post structualism
requires analysis to recognise how a product may be interpreted differently by different audiences
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masthead
Title of a newspaper or magasine at the head of the first or editorial page
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headlines
a heading at the top of an artical or page in a newspaper or magazeen
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subheadings
a heading given to a subsection piece of writing
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banners
an advertisemnt appreaing on a webpage in the form of a bar, collum or box
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bullet points
used for sveral items in a list
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captions
a title or brief description of a illustration, cartoon or poster
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visual immage
a picture
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text to immage ratio
the ammount of words their are to pictures
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negative space
space that isnt being used
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anchorage
the action of securing something to a base or state of being secured
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emotive language
used to give a greater emotional impact
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rhetorical question
a qestion you ask without expecting an answer
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persoanl pronoun
i, you, he, she, we, they, me etc.
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facts and stats
true things that have happened and a collection of quantitive data
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typography
the style and apprence of printed matter
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cover lines
short staements found on the cover a magaseen to describe the articals inside
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exclusives
an item or story publ;ished or brocast by only one source
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Other cards in this set

Card 2

Front

Main bad guy

Back

Antagonsit

Card 3

Front

the people who view the product

Back

Preview of the back of card 3

Card 4

Front

the style of product

Back

Preview of the back of card 4

Card 5

Front

The way in which the story flows

Back

Preview of the back of card 5
View more cards

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