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6. What are the theories that apply to targetting and attracting audience?

  • Reception theory, Binary opposites and Male gaze theory
  • Uses and Gratifications , Two Step Flow and Genre theory
  • Propp's narrative, Equilibrium theory and Genre theory
  • Uses and Gratification , Reception theory and Binary Opposites

7. Genre theory can be used to target the audience how?

  • Through encoding the text with specific material that would appeal to an audience.
  • The genre being a hybrid.
  • Through the narrative being intriguing.

8. How does intertextuality target the audience?

  • They are influenced to consume a different media.
  • They enjoy the media.
  • Through the pleasure of recognition.
  • Through recognition of the genre.

9. What would not be considered a Demographic?

  • Information of age
  • Information on location
  • Information on gender
  • Information on race
  • Information on lifestyle choices
  • Information on income

10. Which of these is not a uses and gratification use?

  • Emotional
  • Escapism/Diversion
  • Identifacation
  • Positioning
  • Social Interaction
  • Information/Surveillance

11. Katy Perry's music videos use the Theory of * *, to attract an audience?

  • Male gaze
  • Pop
  • Attraction
  • Sexuality