How might audiences respond differently to media texts? - TV

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1. What effect does 'desensitisation' have?

  • Less Worried/Shocked about violence, less sympathetic.
  • Become more violent in real life.
  • Believe that the real world contains large amounts of pain and violence.
  • Exposure to media violence may result in reduced aggression.
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2. which media theorist supported 'Interactive Audience Theory'?

  • Henry Jenkins
  • Livingston & Lunt
  • Laura Mulvey
  • Stuart Hall

3. What effect does 'Catharsis' have?

  • Become more violent in real life.
  • Exposure to media violence may result in reduced aggression.
  • Less Worried/Shocked about violence, less sympathetic.
  • Believe that the real world contains large amounts of pain and violence.

4. Henry Jenkins said texts are...

  • Shareable and spreadable
  • Intertextual
  • Accessible
  • Encoded

5. Which 'Media effect' can be supported by Bandura's BOBO Doll experiment?

  • Direct Effect
  • Desensitation
  • Mean World Syndrome
  • Catharsis
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