How might audience respond differently to media text?

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  • Created by: Dkom
  • Created on: 02-05-18 09:47

1. Define audience how will this affect their response

  • Audience are varied and sophisticated and therefore their responses are not all the same.
  • Audience are same and passive and therefore their responses are all the same
  • Audience are varied but passive and therefore they always accept the ideological messages in the media text
  • None of the above
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2. Applying the two step flow model, why does the audience respond differently to Foo Fighters music videos?

  • Comments by the opinion leaders affect the audience response to the music video
  • Because they do not agree to the ideological messages in the media text
  • Satisfies their individual needs
  • All of the above

3. Which is not true?

  • None of the above
  • The audience are passive and therefore they accept the ideological messages
  • The audience respond differently depending on their subject position
  • The audience are active and therefore they interpret and respond differently to the media text

4. Which is not the preferred reading position by the industry?

  • Oppositional Reading Position
  • Dominant Reading Position
  • Negotiated Reading Position
  • All of the above

5. Which statement is not true about negotiated reading position

  • none of the above
  • The audience understand and question the ideological messages but accepts it
  • The audience passively accept the ideological messages
  • The audience understand and question the ideological message but reject it
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