Other questions in this quiz

2. Name the theory about audience responding to the ideological messages in the text

  • Reception theory by Stuart Hall
  • User and Gratification Theory
  • Two Step Flow Model
  • Interactive audience theory by Henry Jenkins

3. Which statement is not true about negotiated reading position

  • The audience passively accept the ideological messages
  • The audience understand and question the ideological messages but accepts it
  • The audience understand and question the ideological message but reject it
  • none of the above

4. Define audience how will this affect their response

  • None of the above
  • Audience are same and passive and therefore their responses are all the same
  • Audience are varied and sophisticated and therefore their responses are not all the same.
  • Audience are varied but passive and therefore they always accept the ideological messages in the media text

5. During the construction of the media text, the codes are manipulated:

  • all of the above
  • in order to guide the audience to oppose the ideological messages in the text
  • in order to close the meanings in the text and guide the audience into right reading position
  • in order to create an open media text

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