How might audience respond differently to media text?

  • Created by: Dkom
  • Created on: 02-05-18 09:47

1. Define audience how will this affect their response

  • Audience are varied but passive and therefore they always accept the ideological messages in the media text
  • None of the above
  • Audience are varied and sophisticated and therefore their responses are not all the same.
  • Audience are same and passive and therefore their responses are all the same
1 of 10

Other questions in this quiz

2. Which is not the preferred reading position by the industry?

  • Negotiated Reading Position
  • Oppositional Reading Position
  • Dominant Reading Position
  • All of the above

3. How can U&G theory be applied to audience response?

  • Audience responding to individual needs
  • Influenced by opinion leaders
  • Responding to ideological messages
  • Participatory Response

4. Which statement is not true about negotiated reading position

  • The audience passively accept the ideological messages
  • none of the above
  • The audience understand and question the ideological messages but accepts it
  • The audience understand and question the ideological message but reject it

5. Name the theory about audience responding to the ideological messages in the text

  • Interactive audience theory by Henry Jenkins
  • Reception theory by Stuart Hall
  • Two Step Flow Model
  • User and Gratification Theory

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Audience resources »