How might audience respond differently to media text?

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  • Created by: Dkom
  • Created on: 02-05-18 09:47

1. Which is not the preferred reading position by the industry?

  • Oppositional Reading Position
  • All of the above
  • Dominant Reading Position
  • Negotiated Reading Position
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2. Applying the U&G theory, why does the audience respond differently to the music videos of Katy Perry?

  • Influenced by the opinion leaders
  • all of the above
  • Satisfies their individual needs
  • Agree with the ideological messages

3. Which statement is not true about negotiated reading position

  • The audience passively accept the ideological messages
  • none of the above
  • The audience understand and question the ideological messages but accepts it
  • The audience understand and question the ideological message but reject it

4. Which is not true?

  • The audience respond differently depending on their subject position
  • None of the above
  • The audience are passive and therefore they accept the ideological messages
  • The audience are active and therefore they interpret and respond differently to the media text

5. How can audience have a participatory response?

  • all of the above
  • Through opinion leaders
  • Through control, dialogue and remix
  • Through interpreting the text and responding


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