How do the film case studies appeal to their target audiences?

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1. How does Paddington 2 not appeal to a younger audience?

  • The gatekeepers used symbolic codes to connote britishness
  • The narrative is based on a children's book
  • The main character is an animation
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Other questions in this quiz

2. According to the Uses and Gratifications theory, how many reasons are there for an audience to want to seek out a text?

  • 5 reasons
  • 3 reasons
  • 8 reasons
  • 12 reasons

3. Which case study uses the production company to fulfil the need for social interaction to attract their audience?

  • Spiderman Homecoming
  • Hunt for the Wilderpeople
  • Paddington 2

4. What actor did Hunt for the Wilderpeople use to appeal to their target audience?

  • Hugh Grant
  • Sam Neill
  • Robert Downey Jr
  • Michael Keaton

5. What theory helps to target an audience?

  • Reception Theory
  • Male Gaze Theory
  • Two Step Flow
  • Uses and Gratifications theory


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