How do the film case studies appeal to their target audiences?

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1. Which part of genre theory in Paddington 2 did gatekeepers use specifically to appeal to young children?

  • Characters - formal language
  • Characters - main character is an animal
  • Iconography - symbols of britishness
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2. What actor did Hunt for the Wilderpeople use to appeal to their target audience?

  • Hugh Grant
  • Michael Keaton
  • Sam Neill
  • Robert Downey Jr

3. How does Paddington 2 not appeal to a younger audience?

  • The main character is an animation
  • The gatekeepers used symbolic codes to connote britishness
  • The narrative is based on a children's book

4. Which case study uses the production company to fulfil the need for social interaction to attract their audience?

  • Spiderman Homecoming
  • Hunt for the Wilderpeople
  • Paddington 2

5. What theory helps to target an audience?

  • Male Gaze Theory
  • Two Step Flow
  • Reception Theory
  • Uses and Gratifications theory


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