How do media texts attract and target audiences within the film industry?

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1. Define Genre Theory.

  • Audiences react to media texts and make informed choices.
  • Audiences can recognise a common set of distinguishing features and therefore react to the text in different ways.
  • Audiences can be targeted through Genre codes due to intertextuality.
  • All texts are ideological and audiences respond to these messages within a text.
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Other questions in this quiz

2. Which one of these is a category of the Uses and Gratifications theory?

  • Events
  • Setting
  • Identification
  • Enigma

3. Name a theory to consider when thinking about how media texts attract or target audiences are?

  • Active Audience Theory
  • Convergence Theory
  • Uses and Gratifications
  • Reception Theory

4. Which one of these is a category of the Uses and Gratifications theory?

  • Technical Codes
  • Social Issues
  • Escapism/Diversion
  • Intertextuality

5. Which one of these is a category of the Uses and Gratifications theory?

  • Social Media
  • Intertextuality
  • Emotional
  • Narrative Events

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