How do media texts attract and target audiences within the film industry?

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1. Name a theory to consider when thinking about how media texts attract or target audiences are?

  • Interactive Audience Theory
  • Two-Step flow
  • Regulation Theory
  • Convergence Theory
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2. Which one of these is a category of the Uses and Gratifications theory?

  • Enigma
  • Identification
  • Setting
  • Events

3. Which one of these is a definition of Uses and Gratifications theory?

  • Henry Jenkins says that the effect of digital technology on society has led to the convergence of industries and technologies.
  • Audiences have different reasons to access a text, the media text should appeal to those needs.
  • All texts are ideological and audiences respond to these message in the text.
  • Audiences can be targeted through opinion leaders.

4. Which one of these is a category of the Uses and Gratifications theory?

  • Patriarchal Society
  • Information/Surveillance
  • Trust
  • Activity

5. Which one of these is a category of the Uses and Gratifications theory?

  • Intertextuality
  • Technical Codes
  • Escapism/Diversion
  • Social Issues
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