How are audiences are positioned - TV Case Studies

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  • Created by: Seen
  • Created on: 02-05-18 09:40

1. Which media theory says that the camera in media texts is positioned from a male point of view?

  • The Male Gaze Theory
  • Reception Theory
  • The Media Effects Debate
  • Uses and Gratifications Theory
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Other questions in this quiz

2. Why was "The End of The F***ng World" shown at 10:30pm.

  • It was expected to get a smaller audiences so it was given a less popular time slot.
  • It is a common time slot for comedy shows on Channel 4.
  • To avoid showing inappropriate content to younger audiences which may move audiences into the oppositional position.
  • To appeal to the target audience as they are most likely to watch at this time.

3. Which theory is not relevant to audience positioning?

  • The Male Gaze Theory
  • Two Step Flow
  • Reception Theory

4. What is a brief definition of positioning?

  • How the text is constructed to encode meanings and messages to be decoded by audiences.
  • How audiences access media texts that appeal to their needs.
  • How the text is constructed to appeal to certain audience groups, by knowing who the audience is and what certain groups are attracted to.
  • Variations in reactions due to complex and sophisticated audiences who have varied social and cultural experiences.

5. Which factor in "Blue Planet 2" causes the audience to change reading position.

  • Death of animals
  • Behind the scenes with the crew
  • Ideological message - showing the affect of plastic in the ocean
  • Use of technology

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