Healthy Living - Methods of Health Promotion

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Who developed the Yale Model of Communication
Hovland et al.
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Where did Cowpe investigate?
10 TV regions of the UK
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Which 3 US counties were studied in the experiment on cycle helmets?
Howard, Montgomery, Baltimore
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How many questionnaires did Dannenberg use?
2
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In Dannenberg's questionnaires, what point rating scale was used?
4
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Who showed concurrent validity to Dannenberg?
Cote
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How many groups were used in Janis and Feshbeck's experiment?
4
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Which fear group showed the most increase in dental hygiene in Janis and Feshbeck's experiment?
Minimal
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What are the 5 parts of the Yale Model of Communication?
Source, Message, Credibility, Target, Situation
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Card 2

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Where did Cowpe investigate?

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10 TV regions of the UK

Card 3

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Which 3 US counties were studied in the experiment on cycle helmets?

Back

Preview of the front of card 3

Card 4

Front

How many questionnaires did Dannenberg use?

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Preview of the front of card 4

Card 5

Front

In Dannenberg's questionnaires, what point rating scale was used?

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