Healthy Living - Methods of Health Promotion

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1. What are the 5 parts of the Yale Model of Communication?

  • Cost/Benefit, Message, Situation, Health, Participants
  • Source, Message, Credibility, Target, Situation
  • Source, Communication, Target, Recipient, Fear
  • Location, Primary, Efficacy, Credibility, Situation
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2. Which fear group showed the most increase in dental hygiene in Janis and Feshbeck's experiment?

  • Control
  • Minimal
  • Strong
  • Moderate

3. Who showed concurrent validity to Dannenberg?

  • Cote
  • Cowpe
  • Hovland
  • Sarafino

4. How many questionnaires did Dannenberg use?

  • 2
  • 1
  • 4
  • 3

5. Where did Cowpe investigate?

  • 10 TV regions of the UK
  • 3 US counties
  • US high school
  • Yale University

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