Greiner's Model of Growth 0.0 / 5 ? Business StudiesModelsA2/A-levelAQA Created by: amberhollowayCreated on: 09-06-17 20:06 Creativity Entrepreneurs creating product or service, introduction of business, just starting up 1 of 6 Direction Specialist in function areas have been appointed= marketing, finance, HR, operations, 2 of 6 Delegation Managers appointed for each function area= make decisions for that specific area 3 of 6 Coordination Functional areas of business now working together to achieve corporate goals 4 of 6 Collaboration Matrix structure introduced= team based work 5 of 6 Alliances mergers, takeovers, joint ventures 6 of 6
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