Greiner's Model of Growth

Creativity
Entrepreneurs creating product or service, introduction of business, just starting up
1 of 6
Direction
Specialist in function areas have been appointed= marketing, finance, HR, operations,
2 of 6
Delegation
Managers appointed for each function area= make decisions for that specific area
3 of 6
Coordination
Functional areas of business now working together to achieve corporate goals
4 of 6
Collaboration
Matrix structure introduced= team based work
5 of 6
Alliances
mergers, takeovers, joint ventures
6 of 6

Other cards in this set

Card 2

Front

Specialist in function areas have been appointed= marketing, finance, HR, operations,

Back

Direction

Card 3

Front

Managers appointed for each function area= make decisions for that specific area

Back

Preview of the back of card 3

Card 4

Front

Functional areas of business now working together to achieve corporate goals

Back

Preview of the back of card 4

Card 5

Front

Matrix structure introduced= team based work

Back

Preview of the back of card 5
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