The features of fonts used in texts such as font type, size and colour
2 of 8
Orthographical features
The features of the writing system such as spelling, capitalisation and punctuation
3 of 8
Multimodal texts
Texts that rely on the interplay of different modes e.g. images, writing and sound to help shape meaning
4 of 8
Typology
The font used
5 of 8
Iconic Signs
A straight forward representation of what they stand for. Their concerned with denotation and provide the reader with a quick refence point e.g. Traffic lights
6 of 8
Symbolic sign
Offer associated meanings and are concerned with connotation. Their based on cultural models - society accepts there images to hold more than their literal value and are contexy dependant e.g. the olympic rings
7 of 8
Semiotics
The study of how signs and symbols work within human communication e.g. a logo
8 of 8
Other cards in this set
Card 2
Front
The features of fonts used in texts such as font type, size and colour
Back
Typogrpahical features
Card 3
Front
The features of the writing system such as spelling, capitalisation and punctuation
Back
Card 4
Front
Texts that rely on the interplay of different modes e.g. images, writing and sound to help shape meaning
Comments
No comments have yet been made