Graphics - Symbols, Logos, Signs

What do enactive/action symbols do?
They provide key information to people
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Characteristics of enactive/action symbols...
1) Governed centrally 2) Standardised 3) Similar font 4) Similar colour scheme
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Which two people designed many of the road signs we use today?
Jock Kinneur & Margaret Calvert
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Ideograms...
Convey a message or story using symbols instead of words, e.g. Hieroglyphics
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Pictograms are...
Simple ideograms without lettering used in a public place (not standardised)
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Businesses show corporate identity through...
1) Uniqueness 2) Standing out over rivals 3) Customer service 4) Positive perception
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A logo is...
An image associated with an organisation
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A good logo should be...
1) Eye catching 2) Unique 3) Simplistic & effective
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A bad logo would be...
1) Dull 2) Unclear 3) Irrelevant
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Logogram...
Uses their initials or what represents them, e.g. IBM
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Symbols...
Iconic can be related to the product (e.g. Burger King) or not related (e.g. Apple)
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Logotypes...
Uses a distinct style of lettering, e.g. Virgin
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Background images...
Image is used that is identified with a brand, e.g. Cadbury's 'glass and a half'
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Bar chart - where/when used...
1) Transport survey 2) Statistics
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Pie chart - where/when used...
1) Population data 2) Election information
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Line graphs - where/when used...
1) Races 2) Money on stock exchange
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Pictographs - where/when used...
1) Primary schools 2) To show data as pictures
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Other cards in this set

Card 2

Front

1) Governed centrally 2) Standardised 3) Similar font 4) Similar colour scheme

Back

Characteristics of enactive/action symbols...

Card 3

Front

Jock Kinneur & Margaret Calvert

Back

Preview of the back of card 3

Card 4

Front

Convey a message or story using symbols instead of words, e.g. Hieroglyphics

Back

Preview of the back of card 4

Card 5

Front

Simple ideograms without lettering used in a public place (not standardised)

Back

Preview of the back of card 5
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