It can set the mood or target audience. It can help the readers eye around the document, and can make the document stand out more.
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What effect do Lines have on a document?
Organise, add texture, guide the eye, provide movement, convey universal meaning (eg: arrow pointers)
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What effect does mass/size have on a document?
Mass/size refer to the ratio of amount of information on a page compared to the physical size of a document. You could have a small leaflet, however it can be completely filled with information making it visually large.
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What are the 3 different types of shapes?
Geometric, Abstract, Natural
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What effect do Geometric shapes have on a document?
Geometric shapes are structured, often symmetrical and offer a more formal or modern look. (squares, circles, triangles & Polygons)
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What effect do Abstract shapes have on a document?
Abstract shapes are stylized or simplified versions of natural shapes, Used to quickly convey a meaning. (handicapped symbol)
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What effect do Natural shapes have on a document?
Natural shapes are often found in nature but can also be man-made. They can be used to create a more informal or relaxed document. (Leaf & ink-blob shapes)
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What effect does Texture have on a document?
Texture can be the physical texture of the paper, but is more often the visual illusion of a texture. It can give the document a style (eg: old or formal) and can make the document stand out more or seem fuller.
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What effect does Value have on a document?
Ordering text, and images in order of importance. By making the important information larger, people will read it first.
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