Glossary Page 2

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Define: Cash Flow
Cash flow is the movements of cash into and out of a business.
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Define: Cash Flow Forecast
A cash flow forecast is a projection, usually by week or month, of the likely cash inflows and outflows in a business.
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Define: Contribution
Contribution is the difference between total sales and total variable costs.
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Define: Contribution per Unit
Contribution per unit is the difference between selling price per unit and variable cost per unit.
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Define: Costs
Cost is the amounts incurred by a business as a result of its trading operations.
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Define: Demand
Demand is the amount of a product or service that customers are willing and able to pay at a given time.
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Define: Demographic
Demographic is defining a market in terms of social-economic factors such as segmentation age, income, class etc.
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Define: Elasticity of Demand
Elasticity of demand is the responsiveness of demand to a change in price or incomes.
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Define: Electronic Market
An electronic market is a market in which buyers and sellers are brought together using digital means of communication in order to exchange information and conduct transactions.
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Define: Enterprise
An enterprise is the process by which new businesses are formed in order to offer products and services in a market.
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Other cards in this set

Card 2

Front

Define: Cash Flow Forecast

Back

A cash flow forecast is a projection, usually by week or month, of the likely cash inflows and outflows in a business.

Card 3

Front

Define: Contribution

Back

Preview of the front of card 3

Card 4

Front

Define: Contribution per Unit

Back

Preview of the front of card 4

Card 5

Front

Define: Costs

Back

Preview of the front of card 5
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