Globalisation Ethnography

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  • Created by: Rob95
  • Created on: 20-04-14 18:25
Condry
Japanese hip-hop - Localisation, shows how american hip-hop has been localised within a "genba"
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Ohnuki-Tierney
"Golden Arches" McDonalds in Asia - Snack not food due to absence of rice and abundance of meat. Touching food is linked with ideas on purity and pollution. Must not eat when standing up as it blurs distinction between human and animal.
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Lozada
KFC in Beijing - Colonel Sanders replaced by Chicky in the hope that the children would associate more readily with KFC
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Gillespie
British Asians - Maintaining strong ties with countries of origin through consumption of imported/streamed media content
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Smedley and Smedley
Indigenous Australian Aborigines - Deemed as "sub-human" due to social Darwinism. This brought with it assimilation policies - Rabbit-proof fence
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US and EU
Acknowledge multi-culturism undermining national unity. This leads to a fragmentation of society, social integration and the break down of social cohesion
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David Cameron
Argued that the UK needed stronger national identities and to take a tougher stance on groups promoting Islamic extremism
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Card 2

Front

Ohnuki-Tierney

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"Golden Arches" McDonalds in Asia - Snack not food due to absence of rice and abundance of meat. Touching food is linked with ideas on purity and pollution. Must not eat when standing up as it blurs distinction between human and animal.

Card 3

Front

Lozada

Back

Preview of the front of card 3

Card 4

Front

Gillespie

Back

Preview of the front of card 4

Card 5

Front

Smedley and Smedley

Back

Preview of the front of card 5
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