Globalisation Basics 0.0 / 5 ? GeographyMarketingA2/A-levelAQA Created by: Simpson.eCreated on: 23-03-15 21:53 What is marketing? The process of promoting and selling products or services. 1 of 5 What is meant by global marketing? Sold all over the world oppose to in just one country. 2 of 5 What is meant by the term global marketing gives 'economies of scale'? Cheaper to have 1 marketing campaign for whole world rather than a different 1 for each country. 3 of 5 Why does marketing need to be adapted to regional markets? Different countries have different laws and cultural values eg.about consuming alcohol. 4 of 5 What is included in treating the world as 'one single market'? Fully globalised world using one marketing strategy to advertise products all over the world. 5 of 5
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