Globalisation Basics

HideShow resource information
  • Created by: Simpson.e
  • Created on: 23-03-15 21:53
What is marketing?
The process of promoting and selling products or services.
1 of 5
What is meant by global marketing?
Sold all over the world oppose to in just one country.
2 of 5
What is meant by the term global marketing gives 'economies of scale'?
Cheaper to have 1 marketing campaign for whole world rather than a different 1 for each country.
3 of 5
Why does marketing need to be adapted to regional markets?
Different countries have different laws and cultural values eg.about consuming alcohol.
4 of 5
What is included in treating the world as 'one single market'?
Fully globalised world using one marketing strategy to advertise products all over the world.
5 of 5

Other cards in this set

Card 2

Front

What is meant by global marketing?

Back

Sold all over the world oppose to in just one country.

Card 3

Front

What is meant by the term global marketing gives 'economies of scale'?

Back

Preview of the front of card 3

Card 4

Front

Why does marketing need to be adapted to regional markets?

Back

Preview of the front of card 4

Card 5

Front

What is included in treating the world as 'one single market'?

Back

Preview of the front of card 5

Comments

No comments have yet been made

Similar Geography resources:

See all Geography resources »See all Marketing resources »