Globalisation & Culture

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What is Cultural Hybridity?
The intertwining of different cultures that are shared. It is a mixture of culture, nothing is lost or absorbed.
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What are the characteristics of Global Culture (Street, 1997)
Apolitical Character, Symbolic Creativity, Product & Distribution, Identity of Consumer
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Why does Murphy advocate 'the myth of globalisation?' (1983)
No Plurality, Cultures are SELECTED. No 'global' culture only the 'dominant' culture of US
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What does Gurnah (1997) see culture as fulfilling?
connects and contrasts us from our immediate environment.
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What is the 'Looking-Glass' (Gurnah 1997)?
Where one views other cultures more closely and COMPARES them to their own
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What is the Culture-Complex (Gurnah, 1997)?
Medium for the construction of MEANING and channel for exchanging KNOWLEDGE. It's a means for exchange, education & change.
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How did Rock n' Roll link to Zanzibarian's CCs?
link to international youth movement and emerging cultural common denominators.
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How do we experience the same distances in new ways (Tomlinson, 1999)
Through mass media and communication technologies.
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Global business reflects:
A sheltering from the local
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What is the Unicity?
a sense that the world is becoming for the first time in history, a SINGLE SOCIAL & CULTURAL SETTING.
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How does Tomlinson define culture?
order of life in which human beings construct meaning through practices of symbolic representation.
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What does Garcia-Canclini believe to be happening to international music artists?
DETERRITORIALIZATION & RETERRITORIALIZATION
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What have INTERNATIONAL MARKETING DEPARTMENTS had a growing influence on?
the acquisition, prioritizing and circulation of the music of recording artists.
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What are the new judgments in the music industry?
Semiotic, political, economic, and marketing.
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What is Hannerz's (1990) view on changing social relations as a result of globalisation?
World has become one network of social relationships, and between its different regions there is a flow of meanings as well as of people and goods
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What must the perspective of cosmopolitanism entail?
relationships to a PLURALITY of cultures understood as DISTINCTIVE entities.
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Cosmopolitanism is a stance towards?
OPENNESS, a search for CONTRASTS
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What is Theroux's (1986) theory?
HOME PLUS
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What are the characteristics of Global Culture (Street, 1997)

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Apolitical Character, Symbolic Creativity, Product & Distribution, Identity of Consumer

Card 3

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Why does Murphy advocate 'the myth of globalisation?' (1983)

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Card 4

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What does Gurnah (1997) see culture as fulfilling?

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Card 5

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What is the 'Looking-Glass' (Gurnah 1997)?

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