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6. What is a benefit of phycological pricing?

  • Ethical brand image will entail
  • Profit increase is guaranteed
  • High profit margin levels can be attained
  • Improve the chances of consumer loyalty

7. What is an example of market segmentation?

  • All of the following
  • dividing the market into age groups
  • dividing the market into socio-economic groups
  • dividing the market into gender groups

8. Which of the following can one become confused with meaning repeat purchases?

  • Consistent use of same supplier
  • Passive purchasing
  • Loyalty card usage
  • When consumers come back for more of the product

9. Which one of the following is an example of bad marketing ethics?

  • promoting high sugar content cola as a healthy product
  • Selling drugs to kids
  • promoting a sugar free bar as sugar free
  • Selling clothing that was made in China

10. What is a benefit of marketing business to business?

  • All of the following
  • Able to utilise cheaper below the line promotion
  • Less resources being spent on packaging designs
  • Less behavioural and tastes factors to impact demand
  • Longer term, more consistent purchases