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6. What is a benefit of phycological pricing?
- Ethical brand image will entail
- Profit increase is guaranteed
- High profit margin levels can be attained
- Improve the chances of consumer loyalty
7. What is an example of market segmentation?
- All of the following
- dividing the market into age groups
- dividing the market into socio-economic groups
- dividing the market into gender groups
8. Which of the following can one become confused with meaning repeat purchases?
- Consistent use of same supplier
- Passive purchasing
- Loyalty card usage
- When consumers come back for more of the product
9. Which one of the following is an example of bad marketing ethics?
- promoting high sugar content cola as a healthy product
- Selling drugs to kids
- promoting a sugar free bar as sugar free
- Selling clothing that was made in China
10. What is a benefit of marketing business to business?
- All of the following
- Able to utilise cheaper below the line promotion
- Less resources being spent on packaging designs
- Less behavioural and tastes factors to impact demand
- Longer term, more consistent purchases