General Marketing Quiz

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1. What is a risk of adding value?

  • Profit margins can fall as a result
  • Decisive measures i.e. pumping air can be unethical and sued for
  • Competition may follow suit
  • The cost of the good can go over the price
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2. Which one of the following is an example of bad marketing ethics?

  • Selling clothing that was made in China
  • promoting high sugar content cola as a healthy product
  • promoting a sugar free bar as sugar free
  • Selling drugs to kids

3. What is a benefit of marketing business to business?

  • Less resources being spent on packaging designs
  • Able to utilise cheaper below the line promotion
  • All of the following
  • Longer term, more consistent purchases
  • Less behavioural and tastes factors to impact demand

4. What is the definition of demand?

  • The level of consumer interest in purchasing a product or service
  • The strength of which a product or service is wanted
  • The level of consumer interest in purchasing a product
  • None of the following

5. What is an example of market segmentation?

  • dividing the market into gender groups
  • All of the following
  • dividing the market into socio-economic groups
  • dividing the market into age groups

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