Other questions in this quiz

2. Which one of the following is an example of bad marketing ethics?

  • promoting a sugar free bar as sugar free
  • Selling clothing that was made in China
  • promoting high sugar content cola as a healthy product
  • Selling drugs to kids

3. What should be done if a product is price elastic?

  • None of the following
  • Increase the price; demand will be less affected with a change in price
  • Reduce the price; demand will increase more than the % change in price
  • Maintain the price; demand and prices are proportionate

4. What is a benefit of phycological pricing?

  • High profit margin levels can be attained
  • Improve the chances of consumer loyalty
  • Ethical brand image will entail
  • Profit increase is guaranteed

5. What is an example of market segmentation?

  • dividing the market into gender groups
  • dividing the market into age groups
  • All of the following
  • dividing the market into socio-economic groups

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