General Marketing Quiz

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1. What is a benefit of marketing business to business?

  • Less resources being spent on packaging designs
  • Able to utilise cheaper below the line promotion
  • Less behavioural and tastes factors to impact demand
  • All of the following
  • Longer term, more consistent purchases
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Other questions in this quiz

2. Which of the following can one become confused with meaning repeat purchases?

  • Consistent use of same supplier
  • Passive purchasing
  • Loyalty card usage
  • When consumers come back for more of the product

3. What should be done if a product is price elastic?

  • Maintain the price; demand and prices are proportionate
  • None of the following
  • Reduce the price; demand will increase more than the % change in price
  • Increase the price; demand will be less affected with a change in price

4. Which one of the following is an example of bad marketing ethics?

  • promoting a sugar free bar as sugar free
  • Selling clothing that was made in China
  • promoting high sugar content cola as a healthy product
  • Selling drugs to kids

5. Which of the following is not a stage in the product life cycle?

  • Saturation
  • Decline
  • Death
  • Growth
  • Research
  • Introduction
  • Rejuvination
  • Maturity

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