1. What is a benefit of phycological pricing?
- Ethical brand image will entail
- High profit margin levels can be attained
- Improve the chances of consumer loyalty
- Profit increase is guaranteed
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Other questions in this quiz
2. Which of the following can one become confused with meaning repeat purchases?
- Passive purchasing
- When consumers come back for more of the product
- Loyalty card usage
- Consistent use of same supplier
3. True or False: the definition of market myopia is the futuristic theory of market failure?
4. What is a risk of adding value?
- Competition may follow suit
- Profit margins can fall as a result
- Decisive measures i.e. pumping air can be unethical and sued for
- The cost of the good can go over the price
5. Which of the following is not a stage in the product life cycle?