General Marketing Quiz

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1. What is a benefit of phycological pricing?

  • Ethical brand image will entail
  • High profit margin levels can be attained
  • Improve the chances of consumer loyalty
  • Profit increase is guaranteed
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Other questions in this quiz

2. Which of the following can one become confused with meaning repeat purchases?

  • Passive purchasing
  • When consumers come back for more of the product
  • Loyalty card usage
  • Consistent use of same supplier

3. True or False: the definition of market myopia is the futuristic theory of market failure?

  • False
  • True

4. What is a risk of adding value?

  • Competition may follow suit
  • Profit margins can fall as a result
  • Decisive measures i.e. pumping air can be unethical and sued for
  • The cost of the good can go over the price

5. Which of the following is not a stage in the product life cycle?

  • Research
  • Decline
  • Maturity
  • Growth
  • Rejuvination
  • Death
  • Saturation
  • Introduction


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