General Marketing Quiz

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1. What is a benefit of marketing business to business?

  • Less behavioural and tastes factors to impact demand
  • Less resources being spent on packaging designs
  • All of the following
  • Longer term, more consistent purchases
  • Able to utilise cheaper below the line promotion
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2. What should be done if a product is price elastic?

  • None of the following
  • Increase the price; demand will be less affected with a change in price
  • Reduce the price; demand will increase more than the % change in price
  • Maintain the price; demand and prices are proportionate

3. What is the definition of demand?

  • The level of consumer interest in purchasing a product or service
  • None of the following
  • The strength of which a product or service is wanted
  • The level of consumer interest in purchasing a product

4. Which of the following can one become confused with meaning repeat purchases?

  • Passive purchasing
  • Loyalty card usage
  • Consistent use of same supplier
  • When consumers come back for more of the product

5. True or False: the definition of market myopia is the futuristic theory of market failure?

  • False
  • True

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