Other questions in this quiz

2. Which one of the following is an example of bad marketing ethics?

  • promoting high sugar content cola as a healthy product
  • Selling drugs to kids
  • promoting a sugar free bar as sugar free
  • Selling clothing that was made in China

3. What should be done if a product is price elastic?

  • Reduce the price; demand will increase more than the % change in price
  • Increase the price; demand will be less affected with a change in price
  • Maintain the price; demand and prices are proportionate
  • None of the following

4. What is the definition of demand?

  • None of the following
  • The level of consumer interest in purchasing a product or service
  • The level of consumer interest in purchasing a product
  • The strength of which a product or service is wanted

5. What is a benefit of marketing business to business?

  • Less resources being spent on packaging designs
  • Longer term, more consistent purchases
  • All of the following
  • Less behavioural and tastes factors to impact demand
  • Able to utilise cheaper below the line promotion


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