General Marketing Quiz

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1. What should be done if a product is price elastic?

  • Maintain the price; demand and prices are proportionate
  • None of the following
  • Reduce the price; demand will increase more than the % change in price
  • Increase the price; demand will be less affected with a change in price
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2. What is the definition of demand?

  • The level of consumer interest in purchasing a product or service
  • None of the following
  • The strength of which a product or service is wanted
  • The level of consumer interest in purchasing a product

3. Which of the following is not a stage in the product life cycle?

  • Maturity
  • Rejuvination
  • Research
  • Introduction
  • Death
  • Saturation
  • Growth
  • Decline

4. Which one of the following is an example of bad marketing ethics?

  • Selling clothing that was made in China
  • Selling drugs to kids
  • promoting high sugar content cola as a healthy product
  • promoting a sugar free bar as sugar free

5. Which of the following can one become confused with meaning repeat purchases?

  • Passive purchasing
  • When consumers come back for more of the product
  • Loyalty card usage
  • Consistent use of same supplier

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