GCSE Media Glossary

Active Audience

Audiences who actively engage in selecting media products to
consume and interpret their meanings

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Cover Lines

These suggest the content to the reader and contain
teasers and rhetorical questions. These relate to the genre of
the magazine.

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Mainstream

These are media products that are the most popular at the
time and tend to be the most conventional.

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Mass Audience

Traditional idea of the audience as one large, homogenous
group.

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Misrepresentation

Certain social groups (usually minority groups) may be
represented in a way that is inappropriate and not based on
reality.

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Non-Diegetic Sound

Sound that is out of the shot, e.g. voiceover or
romantic mood music.

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Persona

The image or personality that someone, for example a
celebrity, presents to the audience.

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Other cards in this set

Cover Lines

These suggest the content to the reader and contain
teasers and rhetorical questions. These relate to the genre of
the magazine.

Mainstream

Mass Audience

Misrepresentation

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