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1. Bryne, Clore & Smeaton (1986)

  • Simiairty of attitudes and personality causes us to want to form relationships as they validate our own opininons which is rewarding
  • Relationships are formed because partners satisfy out needs and give us rewards
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2. Griffit & Guay (1969)

  • Says the reward/need theory is too reductionist
  • Lab expermiment where they found that positive evaluations of a creative task led to the experimenter being more liked
  • Found no link between rewards and the desire to enter relationship

3. Lehr & Gehr (2006)

  • lab experiment in which participants were given description of a stranger who were similar or dissimlar to their personalities. Participants preffered those who were similar
  • Similarities in a lab experiment showed no link

4. How does the reward/need theory ignore the importance of giving?

  • People gain satisfaction from givng aswell as reciving
  • Not everybody gains rewards

5. Bryne & Clore (1970)

  • We form relationships becayse they are rewarding and life alone is unrewarding. Complimentary needs are satisfied
  • Form relationships because of similarities in attitudes


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