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1. Griffit & Guay (1969)

  • Lab expermiment where they found that positive evaluations of a creative task led to the experimenter being more liked
  • Found no link between rewards and the desire to enter relationship
  • Says the reward/need theory is too reductionist
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2. Lott (1994)

  • In many cultures women are socialized into demanding less from their husbands and children rather than them being focused on the gratification of their own needs
  • The theory can not be generalized to all genders

3. Bryne, Clore & Smeaton (1986)

  • Simiairty of attitudes and personality causes us to want to form relationships as they validate our own opininons which is rewarding
  • Relationships are formed because partners satisfy out needs and give us rewards

4. Foa & Foa (1972)

  • Rewards = Self-esteem, sex, love Needs = Money, shelter, food
  • Similarities in personalities are the reason relationships are formed

5. Bryne & Clore (1970)

  • We form relationships becayse they are rewarding and life alone is unrewarding. Complimentary needs are satisfied
  • Form relationships because of similarities in attitudes


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