Film - Guardians of the Galaxy

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  • Created by: MAGERcsfc
  • Created on: 31-05-15 14:46
What do the three chosen films differ in terms of?
Budget, Genre and certificate
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what makes a high concept film?
Easily marketable,Plot can be summed up in a sentance,Predominant theme of good vs evil,themes that appeal to every audience, use star name, plot over characters, extended montages
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What makes a Blockbuster?
High budget,are designed to attract the widest audience, marked on special effects & high production values, released on holiday weekends.
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What were some risks for the studio & Disney with Guardians of the galaxy?
Chris Pratt no a big star (Parks & Recreation funnyman to Hero), Release stratagy (Tail end of the summer - turned out to be a good move however as 2014 was a bad summer for movie industry), Largely unknown characters (Second-tier superheros)
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What did Guardians of the Galaxy make in the opening weekend?
$94 million
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What were the marketing sections for G of the G?
Marvel superhero film, Family fun, Nostalgic trip,Cuteness & characters to identify with
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What is Disney aquiring Marvel an example of?
Synergy. Being part of Disney has helped elevate Marvel’s marketing. It’s no mistake that “The Avengers,” the first Marvel film distributed by Disney, was also the first of the studio’s productions to cross $1 billion at the box office.
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What was the audience age range for G of the G?
26 - 34
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What does tentpole mean?
One film that holds up the rest of the company and out performs everything else creating a lot of revenue.
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What does G of the G offer audiences?
Humour (e.g. Starlord), familiarity of genre & Narrative,Personal identity, escapsim/diversion (Visual excess/in space),Personal relationships (Feel like friends),Nostaligia ( Old songs - Spirit in the Sky),Visual and audio codes (Spectical IMAX 3D)
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Who are the main characters in G of the G?
Starlord (Peter Quill), Gamora, Groot, Rocket, Drax the destroyer, Ronan the accuser, Collecter,Yondu,Nebula
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What certificate is G of the G?
12A
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Overall what is the G of the G plot?
GUARDIANS OF THE GALAXY is a science fiction action film about a group of human and alien outcasts attempting to save worlds from the destructive ambitions of a galactic warlord.
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Why is G of the G certificate 12A according to the BBFC?
Moderate bad language, Fighting (The impacts of blows or laser blasts result in no realistic injury. The violence takes place in fantasy setting where the banter between characters also brings comic relief, Infrequent mild sex references.)
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What approach did G of the G take with their marketing campaign?
Honestly, for a film that has to hit every demographic…you just have to oversaturate, overexpose and make people say, 'OK, I'll see it to get it out of my head. I just gotta go see this thing.'"
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Why did G of the G outperform its tracking?
Disney saved 40% of its marketing for the final week before the film opened, allowing them to drive awareness for the picture at a critical point.
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List all the main types of advertising Disney used in G of the G ad campaign
Teasers (first look photos, concept art, toy reveals)
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Why was viral marketing important for G of the G?
It not only reaches the young, tech-savvy target market, but thanks to social media, gets them involved in a way that classic movie trailers, ads, and billboards never could. Also MARVEL fans feeling 'in the know'
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What example is there of viral marketing?
Galaxy Getaways or social media.88,000 mentions across Twitter, Facebook and various blogs in a 12-hour period 
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What different types of advertising were used in the campaign?
Teasers,Trailers & TV spots,Character profiles,Poster,website,Viral marketing (Social media etc),Events (Comi-con),merchandise (more than 50 Licenses like lego, hasbro),Nostalgia (Sound track Mix tape cassette released)
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what percentage of women watched G of the G?
44% of the Guardians Of The Galaxy audience was female
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Other cards in this set

Card 2

Front

what makes a high concept film?

Back

Easily marketable,Plot can be summed up in a sentance,Predominant theme of good vs evil,themes that appeal to every audience, use star name, plot over characters, extended montages

Card 3

Front

What makes a Blockbuster?

Back

Preview of the front of card 3

Card 4

Front

What were some risks for the studio & Disney with Guardians of the galaxy?

Back

Preview of the front of card 4

Card 5

Front

What did Guardians of the Galaxy make in the opening weekend?

Back

Preview of the front of card 5
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