Based on Stuart Hall's encoding and decoding of the media which is used to explain the relationship between the text and the viewer. The text is encoded by the director and decoded by the viewer.
1 of 5
what is the preffered reading?
What the producer hopes the audiecne would take from the text.
2 of 5
what is the oppositional reading?
The audience may reject the preffered reading and recieve their own message.
3 of 5
what is the negoitionted reading??
Acknowledge the preffered reading but modfying it to their own values and reads.
4 of 5
What is moral panic
to do with the dealing of violence and drama in the media.
5 of 5
Other cards in this set
Card 2
Front
what is the preffered reading?
Back
What the producer hopes the audiecne would take from the text.
Comments
No comments have yet been made