'From the Director that brought you..' This appeals to pre-existing fans of the director's other work, and draws the audience in to see in terms of their expectation
Endorsement
1 of 12
These are important to be visible in the poster to attract existing fans of the genre
Generic Conventions
2 of 12
This will be important to establish the storyline to support audiences understanding of the film
Key Scenes
3 of 12
These are important to attract existing fans of the genre
Generic Conventions
4 of 12
An element of STINC
Iconography
5 of 12
This will match with other marketing material for the film and reinforce the ‘brand’ making the film well known
House Style
6 of 12
Encourages the audience to find out more information, and this platform will include more interesting content to create a buzz about the film
Website
7 of 12
Informs the audience when the film will be released
Release Date
8 of 12
Audiences may recognise the this, and expect high production
Studio Logo
9 of 12
Audiences may be able to identify with them, or understand their particular role within the film (Propp)
Character Types
10 of 12
This Typography Looks sophisticated, and may indicate the genre of the film
Serif
11 of 12
Will engage the audience by making them ask questions about the film
Enigma Codes
12 of 12
Other cards in this set
Card 2
Front
These are important to be visible in the poster to attract existing fans of the genre
Back
Generic Conventions
Card 3
Front
This will be important to establish the storyline to support audiences understanding of the film
Back
Card 4
Front
These are important to attract existing fans of the genre
Comments
No comments have yet been made