External Environment: impact on business

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Competitors
If there is a new, better competitor around they will get the customers rather than the current business and so the current business will lose customers and profit
1 of 5
Consumer trends
If the business is creating products that are increasing in trend then the business will gain customers and profit. However, if they aren't they will need to invest in doing so which is a risk and costs money
2 of 5
Population
If the population increases in the area of the business then there will be more possible customers and so they may get more customers/profit. If the population decreases they may need to invest in an online shop etc.
3 of 5
Laws
If the business does not follow the law they can get in trouble with the government and the business may get shut down or the owners arrested
4 of 5
Weather/climate
If the weather improves, people will be more likely to leave their house and go to the business, increasing customers and profit for the business
5 of 5

Other cards in this set

Card 2

Front

If the business is creating products that are increasing in trend then the business will gain customers and profit. However, if they aren't they will need to invest in doing so which is a risk and costs money

Back

Consumer trends

Card 3

Front

If the population increases in the area of the business then there will be more possible customers and so they may get more customers/profit. If the population decreases they may need to invest in an online shop etc.

Back

Preview of the back of card 3

Card 4

Front

If the business does not follow the law they can get in trouble with the government and the business may get shut down or the owners arrested

Back

Preview of the back of card 4

Card 5

Front

If the weather improves, people will be more likely to leave their house and go to the business, increasing customers and profit for the business

Back

Preview of the back of card 5

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