Explanations of why people conform

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What is Normative Social Influence?
the result of wanting to be liked and be part of a group (by following social norms)
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Eval - The role of normative social influence in bullying?
Garandeau and Cillessen (2006) have shown how groups with low interpersonal friendships may be manipulated by skillful bully to victomise another child - this provides the group with a common goal creating pressure on group members to comply
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Normative influence and smoking eval point?
Norms bring about conformity - if you take away the norms conformity also is taken away. Linkenbach and Perkins - Campaign aimed at 12-17 year olds in 7 countries in Montana - message that most people their age did NOT smoke only 10% started
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What experiment was carried out on normative influence on positive behaviour?
Schultz et al. gathered sata from 132 hotels - norm message = 75% of our guests choose to recycle their towels each day' compared to control group, 25% reduced their need for fresh towels
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What is informative social influence?
Result of wanting to be right and looking to others for the right answer
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Card 2

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Eval - The role of normative social influence in bullying?

Back

Garandeau and Cillessen (2006) have shown how groups with low interpersonal friendships may be manipulated by skillful bully to victomise another child - this provides the group with a common goal creating pressure on group members to comply

Card 3

Front

Normative influence and smoking eval point?

Back

Preview of the front of card 3

Card 4

Front

What experiment was carried out on normative influence on positive behaviour?

Back

Preview of the front of card 4

Card 5

Front

What is informative social influence?

Back

Preview of the front of card 5

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