Explain the types of market research

Created by: MeganPearson
Created on: 11-05-15 11:43

Looking at statistics

Looking at statistics you can see different percentages and figures for things like how many people are interested in that kind of business and how many people live near where you are hoping to set up.

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Surveys

Surveys are a great way of getting people’s opinions on ideas. Online you can get people from anywhere in the world to fill it out in the comfort of their own home, Paper you can give to anyone and know that they have received it but this can be a lo

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Focus groups

Focus groups use lots of people in one group to see how different people’s opinions contradict each other’s, whilst looking at the different targets audiences

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Test marketing

Tests the market to see how well the product will sell so that they can adjust it to maximise the profits

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Consumer panels

A group of consumers within a specific market. Use this to talk to the consumers and find out there opinions on the product

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Offering samples

Giving out samples can be a really good way of seeing facial expressions and comments on your product so you can change it if it gets negative reviews

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Card 2

Front

Back

Surveys

Card 3

Front

Focus groups use lots of people in one group to see how different people’s opinions contradict each other’s, whilst looking at the different targets audiences

Back

Card 4

Front

Tests the market to see how well the product will sell so that they can adjust it to maximise the profits

Back

Card 5

Front

A group of consumers within a specific market. Use this to talk to the consumers and find out there opinions on the product

Back

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Explain the types of market research