Different participants are used for each condition of the experiment.
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What is a strength of independent measures design?
No problems with order effects as different participants are used.
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What is a weakness of independent measures design?
May be individual differences and therefore the potential for error.
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What is a repeated measures design?
Same participants used for all conditions.
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What is a strength of repeated measures design?
No individual differences as the same participants are used.
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What is a weakness of repeated measures design?
Order effects may be present as people may behave differently because of the order in which the conditions are performed.
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How can order effects be reduced?
By counterbalancing. If there are 2 conditions, half the participants can do condition 1 first and then 2 and half the participants can do condition 2 first and then 1 so any order effects will be randomised.
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What is a matched pairs design?
Different participants used for each condition, but participant variables are controlled for by matching the participants.
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What is a strength of a matched pairs design?
No individual differences and no order effects.
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What is a weakness of matched pairs design?
Difficult/time consuming and can be expensive.
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Other cards in this set
Card 2
Front
What is a strength of independent measures design?
Back
No problems with order effects as different participants are used.
Card 3
Front
What is a weakness of independent measures design?
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