EXAM SECTION - MEDIA STUDIES

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Audiences
Group of peope who are all watching/consuming a specific media text. Also can be descirbed as users when interaction with the text e.g video game.
1 of 5
Target Audience
Specific group of people that media producers or advertisers want to reach. They will usually have somehting in common, e.g gender,
2 of 5
Demographic categories
Classification of audience based on statistical, measurable data such as age.
3 of 5
Psychographic Catergories
Classification of audience based on their attitudes, values, beliefs, lifestyles and opinion.
4 of 5
Audience Profile
Description of the audience for a particualr media product.
5 of 5

Other cards in this set

Card 2

Front

Specific group of people that media producers or advertisers want to reach. They will usually have somehting in common, e.g gender,

Back

Target Audience

Card 3

Front

Classification of audience based on statistical, measurable data such as age.

Back

Preview of the back of card 3

Card 4

Front

Classification of audience based on their attitudes, values, beliefs, lifestyles and opinion.

Back

Preview of the back of card 4

Card 5

Front

Description of the audience for a particualr media product.

Back

Preview of the back of card 5

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