Evidence to support the behavioural style of minorities

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What was the procedure of Moscovici's study?
Groups of 6 female Ps, presented with 36 blue slides, Ps asked to name colour aloud, 2 confederates instructed to say green on every trial or 2/3 of the trials
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What were the findings?
When green was said on every trial % of green responses from other Ps was 8%, 32% pf all naive Ps reported green slide at least once, only 1% conformity on 2/3 trials
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What is the conclusion from this study?
When a minority is consistent they can influence the majority
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Mock jury study that supports flexibility
Groups of 3 Ps and 1 confederate had to decide on compensation amount, when consistent minority argued for low amount without change=low effect, when compromised the majority did also
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Supporting evidence for these factors from real life examples
Fathers 4 Justice, have been an organisation for 10 years with same message=consistency, are persuasive in methods e.g. cases, scientific research, risk arrest, are confident due to their stunts, issue is important to zeitgeist
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Other cards in this set

Card 2

Front

What were the findings?

Back

When green was said on every trial % of green responses from other Ps was 8%, 32% pf all naive Ps reported green slide at least once, only 1% conformity on 2/3 trials

Card 3

Front

What is the conclusion from this study?

Back

Preview of the front of card 3

Card 4

Front

Mock jury study that supports flexibility

Back

Preview of the front of card 4

Card 5

Front

Supporting evidence for these factors from real life examples

Back

Preview of the front of card 5

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