Ethics

Created by: Fay Arnison
Created on: 15-05-16 20:24

Advertising can cause customers to buy more than they need and can afford.

Product placement through bloggers, so influential they can buy their recommendations. French and Raven (1959): Types of power, coercive. Belief that non-compliance can result in punishment. Use fear/shocking appeals.

1 of 7

Advertising can cause materialism

Rindfleisch (2008) Advertising causes insecurity.

2 of 7

Advertising can perpetuate negative stereotypes

Multiple Pool Model: Wife Groceries Husband Insurance. E.g. Dove Pro-age, not anti-age. E.g. New Adventure Travels 2015. Ride me all day for £3.

3 of 7

Advertising can make unsafe products seem attractive.

E.g. Lipton Iced tea. E.g. McDonalds salad

4 of 7

Advertising can cause offence

E.g. Victorias secret "the perfect body" E.g. Muslim group in LDN.

5 of 7

Advertising to vulnerable consumers

McDermott et al (2008) food advertising encourages pester power. E.g. Mother sued McDonalds for luring children in with toys

6 of 7

Advertising can be untruthful, deceptive and manipulative

E.g. Olay eye cream E.g. Activia Yoghurt

7 of 7

Other cards in this set

Card 2

Front

Advertising can cause materialism

Back

Rindfleisch (2008) Advertising causes insecurity.

Card 3

Front

Advertising can perpetuate negative stereotypes

Back

Card 4

Front

Advertising can make unsafe products seem attractive.

Back

Card 5

Front

Advertising can cause offence

Back

View more cards

Similar Applied Business resources:

See all Applied Business resources »

See all Ethics resources »

Get Revising

Ethics