Enterprise and entrepreneurship- key terms

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  • Created by: Kieraaaa
  • Created on: 05-11-18 12:29
The Dynamic Nature of Business
The idea that business is ever changing because external factors, such as technology, are always changing/ developing
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Obsolete
A product or service with sales that have declined or come to an end as customers find something new
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Entrepreneurs
Business people who recognise opportunities like gaps in the market and are willing to take risks in order to make them happen
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Unique selling Point (USP)
an original/ unique feature of a product that competitors are not offering
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Value Added
The difference between the selling price and the cost to make
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Customer needs:
Price, Quality, Choice and Convenience
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Price
The price of a product is instrumental in whether on not the customers buy the product- the higher the price the less likely that they will choose your business over another.
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Quality
To a customer, quality means getting what they want- a product that fulfills the advertised purpose, is durable and has a pleasing design.
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Choice
Giving the customers a range of variations of the product increases the chances of them finding a product that suits their preferences.
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Convenience
Making life easier for the customers using location and product so they are more likely to sped their money with you.
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Other cards in this set

Card 2

Front

A product or service with sales that have declined or come to an end as customers find something new

Back

Obsolete

Card 3

Front

Business people who recognise opportunities like gaps in the market and are willing to take risks in order to make them happen

Back

Preview of the back of card 3

Card 4

Front

an original/ unique feature of a product that competitors are not offering

Back

Preview of the back of card 4

Card 5

Front

The difference between the selling price and the cost to make

Back

Preview of the back of card 5
View more cards

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