English media GCSE 0.0 / 5 ? EnglishMediaGCSEAQA Created by: cutikeitkat300Created on: 12-05-14 18:19 What does USP mean ???? Unique selling point 1 of 29 What does L.I.A.R ???? Language institution Audience and represenataion 2 of 29 ASA meaning ???? Advertising Standards Authority 3 of 29 Language Anything that can communicate i.e pictures and images 4 of 29 Connote and Denote Your opinion on the image and exactly what you see 5 of 29 Hybrid A cross between 2 genres 6 of 29 What are the four P's ???? Product Price Placement Promotion 7 of 29 Consumer A person who purchases / or takes in media text brand / marketing 8 of 29 What does UGT stand for???? What are the four needs? Uses and gratifications theory and Entertainment, Information, Social function and self seeking/ identitiy 9 of 29 Genre A style or category of art, music, game or literature 10 of 29 Advertising The activity or profession of producing advertisements for a product or company / service 11 of 29 Represenation The description or portrayal of someone or a group of people in the media 12 of 29 Stereotype A widely held but fixed and over simplified image or idea of a particular type of person / group 13 of 29 Institution A formal organisation that creates and distributes media texts 14 of 29 Audience People who consume media text, or people who are intended to read, watch, play or listen to it. 15 of 29 Sub-genre A specific sub division of a genre i.e. Documentaries - Nature - Celebrities etc 16 of 29 Codes and Conventions The typical behaviour, text, colours,language etc used in a particular either genre or product i.e horror films - Dark colours and scary music 17 of 29 Target Market Also known a s TA. A group of people, a product or buisnes aim its marketing and merchandise towards. 18 of 29 Linear narrative A natural progression and ends with a prize (for example a quiz show) 19 of 29 Regulation A rule of law 20 of 29 Aspirtaion A hope or ambition towards something or someone 21 of 29 Celebrity endorsement Using a celebrity in marketing 22 of 29 Portfolio The variety of products you have to offer to different target markets 23 of 29 Lucrative Producing lots of money 24 of 29 R&D Research and development 25 of 29 Working title A flexible name (It can change) 26 of 29 Immature market A market that is empty as in hardly any products in this market 27 of 29 Diversify Vary your product, involve in different things 28 of 29 E-Media Electronic media which includes e-mails, websites and other digital applications 29 of 29
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