English media GCSE

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What does USP mean ????
Unique selling point
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What does L.I.A.R ????
Language institution Audience and represenataion
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ASA meaning ????
Advertising Standards Authority
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Language
Anything that can communicate i.e pictures and images
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Connote and Denote
Your opinion on the image and exactly what you see
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Hybrid
A cross between 2 genres
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What are the four P's ????
Product Price Placement Promotion
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Consumer
A person who purchases / or takes in media text brand / marketing
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What does UGT stand for???? What are the four needs?
Uses and gratifications theory and Entertainment, Information, Social function and self seeking/ identitiy
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Genre
A style or category of art, music, game or literature
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Advertising
The activity or profession of producing advertisements for a product or company / service
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Represenation
The description or portrayal of someone or a group of people in the media
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Stereotype
A widely held but fixed and over simplified image or idea of a particular type of person / group
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Institution
A formal organisation that creates and distributes media texts
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Audience
People who consume media text, or people who are intended to read, watch, play or listen to it.
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Sub-genre
A specific sub division of a genre i.e. Documentaries - Nature - Celebrities etc
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Codes and Conventions
The typical behaviour, text, colours,language etc used in a particular either genre or product i.e horror films - Dark colours and scary music
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Target Market
Also known a s TA. A group of people, a product or buisnes aim its marketing and merchandise towards.
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Linear narrative
A natural progression and ends with a prize (for example a quiz show)
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Regulation
A rule of law
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Aspirtaion
A hope or ambition towards something or someone
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Celebrity endorsement
Using a celebrity in marketing
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Portfolio
The variety of products you have to offer to different target markets
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Lucrative
Producing lots of money
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R&D
Research and development
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Working title
A flexible name (It can change)
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Immature market
A market that is empty as in hardly any products in this market
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Diversify
Vary your product, involve in different things
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E-Media
Electronic media which includes e-mails, websites and other digital applications
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Other cards in this set

Card 2

Front

What does L.I.A.R ????

Back

Language institution Audience and represenataion

Card 3

Front

ASA meaning ????

Back

Preview of the front of card 3

Card 4

Front

Language

Back

Preview of the front of card 4

Card 5

Front

Connote and Denote

Back

Preview of the front of card 5
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