Uses and Gratifications theory (technology is either a way satisfying of diversion, personal relationships, personal identity and surveillance)
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Card 7
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4 stages in the creation of a neologism
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Card 8
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Discourse structure of telephone conversation openings
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Card 9
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The concept of 'face' in the form of politeness
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Card 10
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Women use more tag questions, intensifiers, weaker lexis, feedback, hypercorrect grammar, and less expletives because they are not capable of adopting the linguistic tools to have power in the conversation
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Card 11
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Phatic talk is central to a woman's friendship
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Card 12
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Men structure their interactions as a framework to achieve independence and strength, women hope to achieve interdependence and maintain the strength of the group
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Card 13
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Categories of power are practical, knowledge/ideas, position, personal
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Card 14
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Conversation is ideological, someone always has more power
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Card 15
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Received Pronounciation is associated with the dialect with the highest prestige and status in society
