Other questions in this quiz

2. Labov's research highlighted the issue of convergence- what is this?

  • Changing your dialect to make people think you are more educated
  • Forming a group based on similar speech styles
  • Changing our speech style to fit in with a certain group
  • Being friends with people of a similar dialect to you

3. What is 'synthetic personalisation'?

  • The way in which advertising uses personalised language such as "you" to construct a relationship
  • The way in which advertising uses possessive language such as "mine" to construct a relationship
  • The way in which advertising uses romanticised language such as "love" to construct a relationship
  • The way in which advertising uses subjective language such as "theirs" to construct a relationship

4. Instrumental power is...

  • where the audience actually has power due to their position
  • where the writer/speaker actually has power due to their position
  • where the audience must try and persuade the speaker
  • where the writer/speaker must try and persuade the audience

5. If you were the submissive talker in a conversation, what would you be according to Fairclough?

  • The equal encounter
  • The non-powerful participant
  • The powerful participant
  • The less equal encounter

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