English Language
3.5 / 5 based on 3 ratings
- Created by: Charlotte Whiting
- Created on: 19-12-12 19:21
Target market audience - what to look for ?
Presentation: colour, pictures, diagrams, front style and size Language: level of difficulty, variety of vocabulary, sentence structure Content and style Target audiences can be characterized by: Age Background Gender Interests Location Beliefs
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Purpose
By identifying the purpose and audience, it will be easier to understand why certain language or presentational features have been used.
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How can you read between lines?
Look at language devices and presentational features.
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Selecting and using information.
Make sure to use short and snappy quotes that fullt back up your points.
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Perspective.
Perspective means ‘attitude’ or ‘standpoint’. You can establish the view point of a well-written text by reading the first and last paragraphs and the topic sentence of each paragraph.
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What to look for in order to find out perspective.
Emotive language Strong first sentence clearly portraying view point Sarcasm Criticism Presenting other view point (to disprove) Sentence structure/length for effect
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A =======is usually written for a specific audience. The purpose of a ====== is to pass on specific information about a particular issue or investigation, so that others may take action using the findings of the ===== what is ===?
report
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What to look for when looking at formal reports?
What to look for: Percentages used to emphasize strength of feelings Result summaries for readers Solutions
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formal report
Newspaper reports are normally written in an impersonal style The writer will provide facts- opinions will often come from ‘sources’ or people whose words are being reported through direct quotation
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Newspaper report
Emotive language which engages the reader Quotes in headlines which can indicate bias Summing up in last paragraph Quotations from ‘the other side’ to balance argument
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Feaurre article
Pronouns ‘we’, ‘our’ Strong opening sentence- shows view Emotive language Concluding sentence
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Advertisements- presentation
If the form of the advert is an advert, the purpose will be clearly to persuade, however the target audience will need to be consideredYou need to show you are able to evaluate the presentational features
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Presentational features such as sub-headings and bullet point lists are often used to break the information down into short pieces of text. The use of images and colour also helps to convey the message Leaflets use presentational features in order to
Leaflets
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Diairies
Personal diaries are written in the first person and are informal in style. They include personal recollections. Diaries written for publication, record events of public interest and can be more formal in style but are usually in the first person.
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What to look for in Diaries?
Purpose to the diary entry Opinions Emotive language Exaggeration
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Blogs
Unlike diaries, blogs can have more colloquial language and the writer has a sense of the wider audience and the content and tone of the blog matches this, rather than being more personal and private
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What to look for in autobiographies and biographies ?
What to look for Imagery Sentence structure/length for effect Dramatic language Language style (formal/informal)- Why e.g. colloquial language to remind the reader that it is a childhood anecdote
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Travel Writing
Travel writing can be factual but can also give individual interpretations of the experience Travel writing entertains and informs the reader Although factual in content, there will be an element of bias in travel writing
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Different language techniques that the travel writer uses to convey information to the reader Be aware of the attitudes or feelings that the travel experience causes in the writer. The first sentence- it usually sets the tone of the writing and can b
Travel Writing
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Report
The first thing to look for in a reviews is at whether it is biased or unbiased A review provides a description and an evaluation of an event, an object or publication. The purpose of a review is to provide a clear overview and an evaluative judgemen
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A web page uses particular layout conventions and presentational features to help you skim and scan the page for specific information A webpage has to be immediately appealing and accessible otherwise the reader will just skip to another site
webpage
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What to look for: Images Colours- bright colour used to highlight offers? Live links to help find information faster Contact details- Where are they placed, how are they presented? Logos Use of celebrities
Webpage
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Other cards in this set
Card 2
Front
By identifying the purpose and audience, it will be easier to understand why certain language or presentational features have been used.
Back
Purpose
Card 3
Front
Look at language devices and presentational features.
Back
Card 4
Front
Make sure to use short and snappy quotes that fullt back up your points.
Back
Card 5
Front
Perspective means ‘attitude’ or ‘standpoint’. You can establish the view point of a well-written text by reading the first and last paragraphs and the topic sentence of each paragraph.
Back
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