English Words 2

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Colour semiotics
The meaning behind the colour; why it has been chosen.
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Connotation/tone of font
The connotations of the chosen font.
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Visual semiotics
The connotations of any images or symbols used.
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Layout & discourse linking
The layout of a text e.g. newspaper, blog article.
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Skip connectors
A return to a previous topic of conversation; essentially a type of discourse marker e.g. anyway, coming back to our original discussion.
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Fixed expressions
A conventional and routine expression in colloquial communication, sometimes metaphorical e.g. as a matter of fact, basically, at the end of the day.
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Imperative language
A demand e.g. butter the bread, do your laundry.
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Declarative language
Making a statement e.g. I am going to watch TV.
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Interrogative language
A question e.g. could you do this?
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Restricted occupational lexis
Words linked to a particular job.
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Technical lexis e.g. computer jargon.
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Formality spectrum e.g. high register (formal).
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Formulaic expressions
Scripted phrases e.g. call centre.
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Power heirarchy
The system of power in a workplace.
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Unequal encounter
An alternative term for 'asymmetrical' highlighting the power that one speaker has over another.
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Powerful participant
A speaker with a higher status in a given context, who is therefore able to impose a degree of power.
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Less powerful participants
Those with less status in a given context, who are subject to constraints imposed by more powerful participants.
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Ways in which powerful participants may block or control the contributions of less powerful participants e.g. through controlling content or interrupting.
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Power asymmetry
A marked difference in the power status of individuals involved in discourse.
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Instrumental power
Authority e.g. police, legal power.
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Influential power
Persuasive power.
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Corpus (plural - Corpora)
A collection of searchable language data stored on a computer.
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Discourse community
An alternative term for a community of practice.
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Discourse structure
The internal structure of a text.
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The study of how a group of people communicate.
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Using assumed knowledge in order to determine meaning.
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Inferential framework
Knowledge built up over time and used in order to understand meanings that are implicit.
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Language that is devoid of content but that supports social relationships.
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A feeling of connection with others, mutual support.
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A cluster of connections.
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A person's self-esteem or emotional needs.
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Positive face
An individual's need to feel valued, liked and appreciated.
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Negative face
An individual's need to not feel imposed on or have their freedom of action threatened.
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Face threatening acts
A communicative act that threatens someone's positive or negative face needs.
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The rewording of another's contribution by a powerful participant to impose a certain meaning or understanding.
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The repetition of the vowel sound in words in close proximity e.g. the clean sea breeze.
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The sliding together of two sounds into one in rapid casual speech e.g. the /t/ and /y/ sounds in don’t you know becomes a single sound i.e. dontcha know.
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A word/phrase associated with the sudden expression of emotion in spontaneous speech e.g. oh!
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Non-standard forms
Words or phrases from slang or dialect are not really phonological features such as, but they can help to give a text a high degree of spokenness.
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Words having the same pronunciation but different meanings, spellings, or origins.
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Words that have a grammatical rather than lexical function e.g. the 's' on the end that tells us its plural.
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Oppositional view
A broad way of defining modes which suggest that their qualities are strictly opposites.
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Vocal expressions e.g. whispering, laughing
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Constructed dialogues
Dialogue artificially created e.g. scripts
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A grammatical unit which gives information about nouns, pronouns, and verbs.
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Declarative sentences
I have read Hamlet
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Interrogative sentences
Have you read Hamlet?
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Imperative sentences
Read Hamlet!
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Exclamatory sentences
I must read Hamlet!
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Other cards in this set

Card 2


The connotations of the chosen font.


Connotation/tone of font

Card 3


The connotations of any images or symbols used.


Preview of the back of card 3

Card 4


The layout of a text e.g. newspaper, blog article.


Preview of the back of card 4

Card 5


A return to a previous topic of conversation; essentially a type of discourse marker e.g. anyway, coming back to our original discussion.


Preview of the back of card 5
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