English Language Graphology AO1

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Serif font
A font style with decorative embellishments called serifs, e.g. Times New Roman
1 of 10
Sans - Serif
Simple font without the decoration. 'Sans' means 'without'
2 of 10
Font style
How font looks, size, colour, bold, italics
3 of 10
Typography
the style and appearance of printed matter
4 of 10
Colour
Sensations on the eye that give connotations
5 of 10
Logo
Signature image of a company
6 of 10
Iconic sign
Sign that shows something directly
7 of 10
Symbolic sign
Sign which symbolizes something, e.g. dead end signs
8 of 10
Orthography
Study of spelling
9 of 10
Layout
How a text is structured
10 of 10

Other cards in this set

Card 2

Front

Sans - Serif

Back

Simple font without the decoration. 'Sans' means 'without'

Card 3

Front

Font style

Back

Preview of the front of card 3

Card 4

Front

Typography

Back

Preview of the front of card 4

Card 5

Front

Colour

Back

Preview of the front of card 5
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