Economics 0.0 / 5 ? Economicsunit one key termsASEdexcel Created by: littleblackkatxCreated on: 12-05-15 10:50 Debenture A long term loan, usually with a person often secured on a property. 1 of 12 Theory X Workers are lazy and don't want to work. 2 of 12 Theory Y Workers are responsible and motivated. 3 of 12 Quantitive Research Research that produces numerical data. 4 of 12 Qualitative psychological research that finds out the tastes and preferences of consumers. 5 of 12 Production plan The details of how a product or a service is to be developed and produced for consumption. 6 of 12 Price skimming Initial high prices 7 of 12 Operating profit margin operating profit shown as a percentage of turnover 8 of 12 Market segmentation The splitting up of the market into groups of consumers with similar characteristics 9 of 12 Market Niche A small, but profitable part of an overall market 10 of 12 Creditor A person the business owes money too. 11 of 12 Debtor Someone who owes money to the business. 12 of 12
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