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Aim & Objectives
Is a statement of what a business is trying to achieve over the next 12 months.
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(Types Business objectives) Survival
The ability to of a business to continue to exist and has enough money to pay expenses e.g. wages, bills and etc.
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(Types Business objectives) Profit
To receive more money in sales than the costs
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(Types Business objectives) Growth
To expand may be through the business having more customers, more sales and more branches.
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(Types Business objectives) Market Share
The percentage of the total market that one particular brand or business owns
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(Types Business objectives) Customer Satisfaction
Satisfied customers would leave the business happy and is more likely to return, which this leads to avoid negative publicity and can help to attract customers.
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(Types Business objectives) Ethical
To do the morally right thing e.g. solving any problems that the business may arise and can help attract more customers
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Types Business objectives) Sustainable
Making use of renewable resources, reducing waste e.g. businesses using less packaging materials and using energy in a more efficient manners such as trying not to leave the light on for long
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Shateholders
Are groups of people who are interested in the business or is affected by it's activity.
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Shareholders
Is an individual that legally owns a share of stock in a public or private corporation. Shareholders are the owners of a limited company. They buy shares which represent part owner
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Other cards in this set

Card 2

Front

(Types Business objectives) Survival

Back

The ability to of a business to continue to exist and has enough money to pay expenses e.g. wages, bills and etc.

Card 3

Front

(Types Business objectives) Profit

Back

Preview of the front of card 3

Card 4

Front

(Types Business objectives) Growth

Back

Preview of the front of card 4

Card 5

Front

(Types Business objectives) Market Share

Back

Preview of the front of card 5
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