Dual Process Theory

?
Researchers?
Deutsch & Gerard 1955
1 of 7
Normative?
Want to be liked & accepted
2 of 7
Informational?
Seeks guidence
3 of 7
SE for normative
Asch- write down, less conformity
4 of 7
SE for informational
Lucas- easy/ difficult maths. more conformity when difficult
5 of 7
Doesn't account for individual differences
more intelligent= less conformity- Perrin & Spencer. Not everyone wants to fit in.
6 of 7
which is affecting behaviour?
Often both not just 1.conformity drop when ppt has support. less pressure, less guidance cos u have support.
7 of 7

Other cards in this set

Card 2

Front

Normative?

Back

Want to be liked & accepted

Card 3

Front

Informational?

Back

Preview of the front of card 3

Card 4

Front

SE for normative

Back

Preview of the front of card 4

Card 5

Front

SE for informational

Back

Preview of the front of card 5
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